They say every picture has a story and so does every incentive program. Here are examples
of some of our success stories from large corporations, to Small - Medium Enterprises (SME)
Client: Electric Angels / Proton Edar
Incentive Professional: Marco Robinson - Max Generation
Incentive packages purchased: 10,000.
Objectives:
 To increase traffic to Proton Edar's website.
To increase visitors' length of stay on the site and information gathering.
To incentivise test drives and eventual car purchases initiated from the online channel.
To achieve closed-loop marketing
Electric Angels, global innovators in online communications in the automotive industry, were
tasked by Proton Edar to increase the conversion rate of online 'information gatherers' into 'hot'
sales leads and potential customers who would visit Edar showrooms and test drive Proton cars,
reducing showroom resources and saving costs, and increasing conversion rates.
Program: Customised 'Live Buyer' Revelation Promotions and Max Campaign Pro
As part of the Proton Edar online experience, and starting with the release of the Satrio Neo,
Electric Angels and Max Generation developed the 'Live Buyer' channel, using a combination
of targeted banner placement and live web chat on the Proton Edar website.
These 'real time' exchanges with online visitors used a customised Revelation Promotions
program of free seven-day holidays in seven destinations, valued at RM3,600.
Customers who visited the 'Live Buyer' website, were each given the incentive
program code, and if they went on to test drive and purchase a Proton car,
the Revelation Promotions holiday voucher was awarded.
Results: As a result of this turn key creative online and offline marketing and incentive
campaign, unique visitor traffic to the Edar website increased dramatically. Before the
program started, site traffic was around 60,000 uniques per month; once the program was
fully established traffic increased to around 100,000 per month.
Furthermore, customer retention on the site increased significantly because prospects were
'engaged' in the Live Buyer portal and 're-visits' to the site also increased significantly due
to the enhanced customer online experience.
The Live Buyer program recorded day on day increasing online conversions and car
purchases as the campaign went on and gained traction, as well as an enormous
increase in Proton Edar customer experience satisfaction as recorded on the
web-blog set up for customer comments during the campaign. It was highly successful.
Customer comments about the campaign:
“Keep on giving such this benefit and enjoyment so that it can interest many more
people out there to buy new proton car rather than imported car.”
“It's a positive attempt for proton to care and valued their customers by promoting this offer”
“It helps me to make the right decision. It helped me in a way to make my decision
in whether to buy or not to buy the car. And I did”
Client: Bombay Jewellers
Incentive Professional: Rita
Incentive packages purchased: 500
Objective
To Maximise annual sales spike during Ramadan
Reward loyal repeat customer base.
The Muslim holy month of Ramadan; time for Jewellery and clothing companies to have
their annual sale and is their busiest time of the year, significantly contributing to annual profits.
Program: Revelation Rewards, 'Ultimate Sampler'
During the annual Ramadan sale, Bombay Jewellers provided vacation vouchers for existing
and new customers who brought in friends who spent in excess of RM1,000 at their outlets.
The incentive vacation voucher was a 'referral reward' gift of 2 free vacations valued at RM3100
Result: A measured additional RM200K profit in comparison to previous years sales.
Client comment:
“BOMBASTIC, FANTASTIC, WOW” – Grace, Sales Assistant, Bombay Jewelers.
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