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This is a selection of independent reports and white papers. We will be frequently changing and updating them, and to keep you ahead of the competition, will notify you of the latest published research materials, reports and trends.

The ‘Evidence-Based’ Case For Incentives download now

A Study Conducted among Current Users of Merchandise and Travel Items for Motivation/ Incentive Applications

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Consumers: Types of Programs download now

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What separates Max Generation from the average promotional campaign?
As a new customer, loyal customer or staff member, what would you prefer to receive as
an incentive…a pen...a paperweight…perhaps a cash discount which demonstrates
to you the 'real' price of the product or service your purchasing?

or would you prefer to be given a luxury international vacation for your family?

The management team of Max Generation are dedicated, dependable and innovative
business people, who have an in depth understanding of the dynamics of how people
think and react to incentives.

When people participating in either recognition or reward incentive schemes anticipate
respect or rewards, they will shape their behaviour and actions to achieve it.
It is this targeted behavioural marketing that will drive customer acquisition, inspire
customer retention and create brand loyalty.

 

Has focused his unique abilities on clear communication, relationship building and the art of influence for the last 20 years. Starting from zero with no formal University education, he worked his way up on commission only, with an American direct sales company in the 1990's. Within four years he headed all sales and marketing operations with an annual turnover of USD$ 120 million. Two years later his company was sold and he was headhunted all over the world but decided that Malaysia was his next choice with a Malaysian Public Listed company. Using his considerable resource, experience and communication strategies he was able to take that property company from USD$ 5 million per year to a whopping USD$ 50 million within a short period of only twelve months. He managed this staggering result during the height of the economic recession in 1997.

After fulfilling and exceeding all his objectives and the company's, he moved onwards and upwards in fulfilling his dream of becoming a dynamic entrepreneur and motivational speaker. He has become one of the most successful motivational speakers on the circuit regularly attracting crowds of over one thousand people to his events.

People and companies have significantly benefitted from Marco's education and revolutionary performance boosting strategies. These companies include Citibank, ING, Royal Resorts Asia, and many more.

During this time he has also cultivated for himself an unrivalled respect and incredible results as a very successful entrepreneur, a superb example of this being his start-up company "Max Generation" by taking this zero dollar company to $10 million in only 24 months!

At the time of publication his book "Know when to close the deal and suddenly grow rich" is already a number 1. Bestseller and is now already known as one of the all time legends many salespeople class as a must read and a must carry everywhere book.